Today, I came across a post from +Reg Saddler claiming that people were able to get 50GB of free Box storage for life for new users. A bit skeptical but intrigued I clicked this link, which took me to PC Mag’s site, a reputable source. You can also go directly to the site here to register for a new Box account and claim your account for free that would normally run you $19.99/month
(UPDATE: the offer is now expired however I’m still able to send invites. If interested, subscribe to the blog and shoot me a note via the contact page letting me know you’d like an invite. We’ll see how long until this is removed as well).
At first glance, the functionality looks similar to Dropbox, another cloud storage service which provides 2GB of free storage to all users, including a mobile app that’s integrated with other useful tools such as Genius Scan and the ability to save PDF files that you open from your email.
Apparently Box has done offers similar to this one in the past. I’m not completely sure what their strategy is, but I’m not a huge fan of lifetime memberships – especially free ones – from a business perspective. Giving away a potential guaranteed cash inflow stream for a potential upsell down the road carries too much risk for my blood.
What do you think? Have you or will you use Box? Would you give away you product/service for a lifetime to increase you customer base? Let me know in the comments below.
Stay tuned for a more detailed review of Box once I’ve had a chance to play around with it a bit.