Career Coach. Management Consultant. Writer. Marketer. And a dash of Accountant.
I recently stumbled across a letter an incarcerated man wrote to his son on June 12, 1984.
He opens talking about a story of a hill he runs everyday in the yard and how just three weeks prior he couldn’t even reach the top.
What may surprise you is this letter was written by a man many consider to be one of the greatest copywriters/direct response marketers who ever lived. His name was Gary Halbert. [Read more…]
I feel your pain.
After pouring your mind, body, and soul into crafting the perfect product or service, worrying about how to brainstorm and execute a small business marketing plan is the last thing you want to do.
Let’s be honest about it, though. Maybe part of this feeling is because you just can’t add this “necessary evil” as one more thing to do. Or the more likely option is you’re overwhelmed by the complexity of all the different small business marketing tactics you see out in the wild.
Here’s some good news, marketing for your business CAN be complex but it makes more sense to start simple and work your way up. For one, it’s cheaper. For two, it allows you to better understand what works in your marketing strategy before investing in shiny new things to automate unproven results.
The truth is marketing is the lifeblood for your business. And we all know what happens when you have no blood…
Besides, if you have an offer that’s going to help a lot of people, don’t you think you owe it to the world to make sure that offer gets seen by as many people as possible? You know, for the greater good, which coincidentally puts money in your pocket. Win-win.
This post is going to answer the nagging question,”how do I market a small business?” by showing you not only what you need to do but some quick, easy-to-digest examples of how to execute, including the right time to look at marketing automation software (and which tools you should look at when that time comes). [Read more…]