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August 12, 2014 by Eric Butts Leave a Comment

Disney Elsa Costume Shortage – Marketing Mastery or Horrible Demand Planning?

disney elsa costume impossible to find in store
Source: Walt Disney

How many times have you been somewhere and hear some random person belt out, “the snow never bothered me anyway!”?

I remember one awkward moment on my way to a 6am flight where a dad had quite a bit more enthusiasm singing than the daughter he was entertaining. As awkward as that moment was when he realized they weren’t alone anymore, I can’t blame him. The song is really catchy. I caught myself humming just now. The song is basically the anthem for all kids (and apparently weathermen) everywhere for the foreseeable future. With literally everyone and their mother (and father) singing this song, finding any sort of Frozen memorabilia is almost impossible. [Read more…]

Filed Under: Management Consulting Tagged With: demand planning, disney, elsa, forecasting, frozen

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