I was walking down the street in San Francisco the other day when someone stuck this ad in front of my face.

I’m not even sure why I grabbed but I did, and only glanced at it before stuffing it into my pocket. I kept walking back to the office and then I took a closer look at it.

A couple of things jumped out, mainly being I wasn’t sure what they did. Is it a restaurant or is it food delivery or some other new thing someone cooked up?

Funny enough, when I went to get lunch later I saw the same MealPal logo in the restaurant and that’s what made me even come back to this ad to give it another thought.

Here’s why I bring this up. If you’re running your own business you can take this lesson and apply to your own marketing. [Read more…]