I recently stumbled across a letter an incarcerated man wrote to his son on June 12, 1984.
He opens talking about a story of a hill he runs everyday in the yard and how just three weeks prior he couldn’t even reach the top.
What may surprise you is this letter was written by a man many consider to be one of the greatest copywriters/direct response marketers who ever lived. His name was Gary Halbert. [Read more…]