After writing about people not customizing each LinkedIn invite, I realized some of this may be happening by accident (I can remember doing this myself a while ago). LinkedIn makes it SO easy to fire off invitations to connect in an instant. It practically begs you to do it. In past versions of the mobile app, the default message was your only option if you initiated connections from the mobile app.
The good news is that’s no longer the case, and LinkedIn made customizing invites from the mobile easy. Unfortunately, how to do this isn’t obvious. Once I point it out, you’ll probably be surprised you didn’t notice it before.
The number one thing is you should not click the button that says “Connect”. You should actually the button that says “More…”
Once you click that button the following options pop up and from there you can write whatever you like in the body of the invite message once you select “personalize invite”.
Simple as that.
By the way, if you’re sending an invite to a potential client or someone at a target company you want to work at, I strongly recommend you wait until you get back to your computer. By waiting to send your message from your computer, you don’t have to worry about auto-correct and other errors you might make when typing on your phone because of distractions.
Originally posted: January 20, 2015