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You are here: Home / Archives for Marketing

February 15, 2021 by Eric Butts

Here’s an example of why you need to change how you’re doing cold DM pitches

So I was minding my own business, spending a little time on LinkedIn when yet another unsolicited DM lands in my inbox telling how this person helps people like me find more leads. Keep in mind this is the first message I’ve ever gotten from this person…

[Read more…]

Filed Under: Marketing Tagged With: LinkedIn, LinkedIn Marketing

August 13, 2020 by Eric Butts

The little video game that could is putting on a masterclass in marketing yourself by picking a fight with two juggernauts

I don’t know if you’ve seen what’s going on today but Fortnite has just waged war against Apple AND Google 🤯

[Read more…]

Filed Under: Marketing Tagged With: marketing strategy, resume writing

December 8, 2019 by Eric Butts Leave a Comment

Read this for 30 seconds to find out 3 signs your career is at a dead end

Have you ever been around a little kid where they blurted out the 100% truth and the parent responds by saying “he doesn’t know what he’s saying”…

… or reprimanding the kid by saying “we don’t say things like that.” or ‘that’s not nice.”

I learned a different perspective on this last week.

[Read more…]

Filed Under: Career Advice, Marketing Tagged With: career management, resume writing

October 17, 2019 by Eric Butts Leave a Comment

The saddest milkshake I’ve ever had??

milkshake

So I was at one of my favorite local restaurants a couple of days ago and I noticed something different.

My kids ordered milkshakes and like any good dad I patiently waited for my opportunity to swoop in to sneak a sip…

Something weird happened though because when they brought it out, it was the milkiest milkshake I’ve ever seen… for the second time in as many visits. You might even describe it as sad because it was WAY more milk than shake…

But that’s not the reason this was the saddest milkshake. More on that in a second. [Read more…]

Filed Under: Marketing Tagged With: resume writing

October 1, 2019 by Eric Butts Leave a Comment

How to compress 9 years of learning into an hour

learning

I was pushing through another marketing book recommended by some folks I trust (The Copywriter’s Handbook by Bob Bly) — when I came across a line that stopped me dead in my tracks. [Read more…]

Filed Under: Marketing Tagged With: resume writing

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