What’s Your Favorite Google+ Community?


GooglePlus Listly

Last week, I had a chance to participate in the #MediaChat twitter chat, hosted by +Aaron Kilby (@kilby76 on twitter). The topic of the night was Google+ and the newly released communities feature. Google+ is a great way to connect with people with similar social and professional interests, but the question of what Google+ communities give you that Facebook or Linkedin Groups don’t is a valid question. So let’s have a look at a few of the differences.

Structure
Google+ provides more organization than either FB or Linkedin groups by allowing group moderators the ability to create topics within the group like a traditional forum.

Integration
Public communities on Google+ have some posts integrated into your Google+ stream. I’ve seen mixed feelings about this but I like it. It provides a subtle prompt for your to remain active in the community. The risk of out-of-sight, out-of-mind is significantly reduced.
Adoption
If you use Google+ for networking, odds are you have a much more established base on Linkedin. For example, I’m a member of three CPA groups on Linkedin that have hundreds of members and many are not looking to add “another network” into the mix.

Engagement
What Google+ has that nobody else has is the Hangouts. Hangouts enhance the depth of an online relationship significantly more than any other social network tool. They give you a quick and easy way to put a face to a name, whether it’s a scheduled event or an impromptu get together. Once you experience this, there’s no going back to regular Twitter chats.  That’s not to say that Twitter doesn’t have its place; if you have a vision like +Jessica Northey, you can leverage the best of both worlds by creating your own take on her #Twangout chat/hangouts. Another nice tough with the Hangout feature is that you can create a Hangout within the community itself so that users will see it when they click into the community.

As with any social group, the G+ communities only will be as good as the members that join (read: not constantly spamming the community). In order to help identify the communities that add the most value to their members, I started a List.ly for users to add their favorite communities with a quick explanation, so that finding great communities will be easier for those that are new to the platform or new to the communities.

What do you think? Do FB and Linkedin have any functions that Google+ lacks?


About EB

I'm a Management Consultant and CPA. By day I solve complex business problems for some of the world's most well-known brands, and by night I teach others how to carve out successful careers in the business world. If you want to learn more about how to leave your mark on the business world, click here to download the first three chapters of the book that will jumpstart you getting there.

  • http://www.nxtsm.com/ Victor Canada

    Well said Eric. I expect Google+ Communities to accelerate adoption of Google+ in 2013. Hangouts are a real game changer.

  • http://www.ericpbutts.com/ EB

    Thanks for the comment, Victor. I love the hangout feature. I heard a rumor that they would be expanding the number of users that can join a hangout, but it will remain to be seen if this is a premium service or continues to be “free” to the users. There is a wide range of quality in the communities for sure, but the great ones are really great and will get better as people really learn how to use the tool.